


So much material was presented on so many aspects of choice that I felt its significance continually slipping from my grasp.

Iyengar presents a rather overwhelming amount of information on her enormous and fascinating topic, mostly in the form of psychology experiments about how people choose things and make decisions both trivial and life or death.these experiments on far-flung subjects are glued together by her own analysis, antecdotes, and musings. I had to read this non-fiction book quite slowly, over the course of a month, annoying friends and colleagues by citing Iyengar's studies as they attempted to choose items off a menu, though even this slow pace wasn't long enough to really make the information stick in my brain.
